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Self-esteem: what it is and how it is rebuilt
Self-esteem is not thinking you are the best. It is the background opinion you hold about yourself, and it changes through practice and evidence, not through nice sentences in the mirror.
What it is, and what it is not
Self-esteem is your overall opinion of yourself, the one that sits in the background and decides how you read whatever happens. With reasonable self-esteem, you make a mistake and think "I got that wrong". With low self-esteem, you make the same mistake and think "I am a failure". The difference is not in the event. It is in the conclusion you draw about who you are.
Good self-esteem is not arrogance, and it is not believing you are better than others. People who come across as arrogant are often guarding a fragile image. A solid base means being able to see your strengths and flaws without one flaw wiping out everything else, accepting a compliment without suspicion and hearing criticism without falling apart.
Where low self-esteem comes from
It is almost always learnt early. A child who hears a lot of criticism, who only gets warmth when the marks are good, who is bullied, who is constantly compared with a sibling, or who grows up in a home where nobody had time for them, draws conclusions about themselves: "I am not enough", "I am a burden", "I only matter if I please people". A child has no way of knowing the problem lay in the circumstances, not in them.
Those conclusions turn into rules for living that keep running in adult life: "if I say no, they will leave me", "if it is not perfect, I am a failure", "if people see who I really am, they will back away". As long as you keep the rules, your sense of worth holds. When something threatens a rule, such as criticism at work or a break-up, the old belief wakes up at full strength.
How it shows up day to day
In some people it looks like people pleasing: saying yes to everything, never complaining, apologising all the time. In others it looks like perfectionism: working late so nobody can find fault, rereading a message ten times, giving something up if you cannot do it really well. In others it looks like avoidance: not applying for the job, not going on the date, not showing your work, because then nobody can reject you.
The trouble is that all these strategies stop the belief from ever being tested. If you pleased people, their warmth seems to come from your effort rather than from you. If you made it perfect, the success seems to come from the sacrifice. If you avoided it, you never find out you would have coped. The belief stays intact and, over the years, sometimes grows stronger.
Noticing the filter
With low self-esteem, the mind works like a filter: it lets through whatever confirms the belief and blocks whatever contradicts it. A compliment becomes "she is just being polite", a small slip becomes final proof. You remember the one critical comment in your appraisal and forget the five good ones. This is not a lack of intelligence. It is a bias every brain has, and it gets stronger the older the belief is.
The first step is not convincing yourself that you are amazing. It is noticing the filter at work. When a harsh conclusion about yourself appears, ask: "what would I say if a friend told me about this exact situation?" and "which facts am I leaving out?". Often the answer is not that you are wonderful, but that the situation was ordinary and says nothing about your worth.
Acting on your values and gathering evidence
Self-esteem does not grow from positive statements in the mirror; when the negative belief is strong, they ring false and can even make things worse. It grows from experiences that contradict the old rule. Pick one of your rules and test it with a small step: say no to a request that does not fit your week, hand in something good but not perfect, give your opinion in a conversation. Then look at what actually happened, not at what you feared.
Another route is to steer the day by what matters to you rather than by fear of being judged. If you value being a good friend, calling someone counts. If you value learning, starting the course counts, even if the first test goes badly. In the evening, notice one or two things you did in line with those values. Week after week, that evidence shifts the background opinion.
If low self-esteem comes with sadness that does not lift, withdrawal from people, or thoughts that life is not worth living, get professional help soon. Cognitive behavioural therapy aimed at self-esteem has good results, and a therapist can help you spot the rules you follow without even realising.
Educational content. Not a substitute for professional care.